In 2018, Brand Tasmania interviewed hundreds of people across the state to better understand what makes this place so special. We heard positive, uplifting, and inspiring stories that formed the basis of our work. Yet we also heard about shared anxieties and challenges.
We worked with our partners to find ways to bring encouraging stories of Tasmanian success together with our shared mission to get more and more children reading and listening with their parents, from their first days. It's a village approach, across the community and across the Tasmanian Government, to ensure every little Tasmanian's first 1,000 days are filled with love, with fun, and with community support.